FitTrack Pro
FitTrack Pro
FitTrack Pro
FitTrack Pro
FitTrack Pro is a comprehensive fitness tracking website designed to help users achieve their health and fitness goals through personalized workout monitoring and progress tracking.
FitTrack Pro is a comprehensive fitness tracking website designed to help users achieve their health and fitness goals through personalized workout monitoring and progress tracking.
FitTrack Pro is a comprehensive fitness tracking website designed to help users achieve their health and fitness goals through personalized workout monitoring and progress tracking.
Table of content
Table of content
Table of content
01 Project overview
01 Project overview
01 Project overview
02 Goals and Objectives
02 Goals and Objectives
02 Goals and Objectives
03 Target Audience
03 Target Audience
03 Target Audience
04 Market Research
04 Market Research
04 Market Research
05 Design Requirements
05 Design Requirements
05 Design Requirements
06 Functionality Requirements
06 Functionality Requirements
06 Functionality Requirements
07 Success Metrics
07 Success Metrics
07 Success Metrics
01 - Project Overview
01 - Project Overview
01 - Project Overview
The platform will offer intuitive workout logging, goal setting, progress visualization, and data-driven insights.
The platform will offer intuitive workout logging, goal setting, progress visualization, and data-driven insights.
The platform will offer intuitive workout logging, goal setting, progress visualization, and data-driven insights.
The website needs to be motivating, user-friendly, and adaptable to different fitness levels while providing actionable insights for users' fitness journeys.
The website needs to be motivating, user-friendly, and adaptable to different fitness levels while providing actionable insights for users' fitness journeys.
The website needs to be motivating, user-friendly, and adaptable to different fitness levels while providing actionable insights for users' fitness journeys.
02 - Goals and Objectives
02 - Goals and Objectives
02 - Goals and Objectives
Achieve 50,000 active users within the first six months
Achieve 50,000 active users within the first six months
Achieve 50,000 active users within the first six months
Achieve 50,000 active users within the first six months
Maintain a 60% user retention rate after 3 month
Maintain a 60% user retention rate after 3 month
Maintain a 60% user retention rate after 3 month
Maintain a 60% user retention rate after 3 month
Generate 5,000+ premium subscriptions in the first year
Generate 5,000+ premium subscriptions in the first year
Generate 5,000+ premium subscriptions in the first year
Generate 5,000+ premium subscriptions in the first year
Achieve an average app usage of 4 times per week per user
Achieve an average app usage of 4 times per week per user
Achieve an average app usage of 4 times per week per user
Achieve an average app usage of 4 times per week per user
Maintain a user satisfaction rating of 4.7/5 or higher
Maintain a user satisfaction rating of 4.7/5 or higher
Maintain a user satisfaction rating of 4.7/5 or higher
Maintain a user satisfaction rating of 4.7/5 or higher
Achieve 80% of users setting and tracking personal goals
Achieve 80% of users setting and tracking personal goals
Achieve 80% of users setting and tracking personal goals
Achieve 80% of users setting and tracking personal goals
03 - Target Audience
03 - Target Audience
03 - Target Audience
Primary Users
Primary Users
Primary Users
Fitness Enthusiasts
Fitness Enthusiasts
Fitness Enthusiasts
Fitness Enthusiasts
A regular gym-goers (18-35 years) with goal oriented and interest in performance metrics
A regular gym-goers (18-35 years) with goal oriented and interest in performance metrics
A regular gym-goers (18-35 years) with goal oriented and interest in performance metrics
A regular gym-goers (18-35 years) with goal oriented and interest in performance metrics
Health-Conscious Professionals
Health-Conscious Professionals
Health-Conscious Professionals
Health-Conscious Professionals
Have a busy schedules and need flexible workout options and interest in health data.
Have a busy schedules and need flexible workout options and interest in health data.
Have a busy schedules and need flexible workout options and interest in health data.
Have a busy schedules and need flexible workout options and interest in health data.
Secondary users
Secondary users
Secondary users
Personal trainers, gymn owners, fitness content creators, and healtyh coaches
Personal trainers, gymn owners, fitness content creators, and healtyh coaches
Personal trainers, gymn owners, fitness content creators, and healtyh coaches
04 - Market Research
04 - Market Research
04 - Market Research
Current Market Leaders
Current Market Leaders
Current Market Leaders
MyFitnessPal
MyFitnessPal
MyFitnessPal
Strong in nutrition, weak in workout tracking
Strong in nutrition, weak in workout tracking
Strong in nutrition, weak in workout tracking
Strava
Strava
Strava
Excellent for cardio, limited for strength training
Excellent for cardio, limited for strength training
Excellent for cardio, limited for strength training
Strong
Strong
Strong
Good workout tracking, limited social features
Good workout tracking, limited social features
Good workout tracking, limited social features
Market Gaps
Market Gaps
Market Gaps
Limited AI-powered workout suggestions
Limited AI-powered workout suggestions
Limited AI-powered workout suggestions
Limited AI-powered workout suggestions
Lack of comprehensive progress visualization
Lack of comprehensive progress visualization
Lack of comprehensive progress visualization
Lack of comprehensive progress visualization
Poor integration of mental wellness tracking
Poor integration of mental wellness tracking
Poor integration of mental wellness tracking
Poor integration of mental wellness tracking
05 - Design Requirements
05 - Design Requirements
05 - Design Requirements
Technical Specifications
Technical Specifications
Technical Specifications
Fully responsive design (mobile, tablet, desktop)
Fully responsive design (mobile, tablet, desktop)
Fully responsive design (mobile, tablet, desktop)
Fully responsive design (mobile, tablet, desktop)
Clean, minimalist interface
Clean, minimalist interface
Clean, minimalist interface
Clean, minimalist interface
Interactive elements feedback
Interactive elements feedback
Interactive elements feedback
Interactive elements feedback
Visual Elements
Visual Elements
Visual Elements
Energy Red #FF4B4B
Energy Red #FF4B4B
Energy Red #FF4B4B
Deep Blue #2B3674
Deep Blue #2B3674
Deep Blue #2B3674
Ocean Blue #1A73E8
Ocean Blue #1A73E8
Ocean Blue #1A73E8
Cool grey #CDD3DA
Cool grey #CDD3DA
Cool grey #CDD3DA
06 - Functionality Requirements
06 - Functionality Requirements
06 - Functionality Requirements
Dynamic dashboard layout
Dynamic dashboard layout
Dynamic dashboard layout
Dynamic dashboard layout
Clear data visualization
Clear data visualization
Clear data visualization
Clear data visualization
Mobile-first responsive design
Mobile-first responsive design
Mobile-first responsive design
Mobile-first responsive design
Micro-animations for feedback
Micro-animations for feedback
Micro-animations for feedback
Micro-animations for feedback
Intuitive goal setting interface
Intuitive goal setting interface
Intuitive goal setting interface
Intuitive goal setting interface
Progress charts and graphs
Progress charts and graphs
Progress charts and graphs
Progress charts and graphs
07 - Success Metrics
07 - Success Metrics
07 - Success Metrics
Platform Performance
Platform Performance
Platform Performance
Page load time < 2 seconds
Page load time < 2 seconds
Page load time < 2 seconds
Page load time < 2 seconds
99.9% uptime
99.9% uptime
99.9% uptime
99.9% uptime
Mobile responsiveness score > 95
Mobile responsiveness score > 95
Mobile responsiveness score > 95
Mobile responsiveness score > 95
App store rating > 4.7
App store rating > 4.7
App store rating > 4.7
App store rating > 4.7
API response time < 200ms
API response time < 200ms
API response time < 200ms
API response time < 200ms
User Engagement
User Engagement
User Engagement
Daily active users > 60% of total users
Daily active users > 60% of total users
Daily active users > 60% of total users
Daily active users > 60% of total users
Average session duration > 15 minutes
Average session duration > 15 minutes
Average session duration > 15 minutes
Average session duration > 15 minutes
Workout logging frequency > 4 times/week
Workout logging frequency > 4 times/week
Workout logging frequency > 4 times/week
Workout logging frequency > 4 times/week
Social feature participation > 40%
Social feature participation > 40%
Social feature participation > 40%
Social feature participation > 40%
Premium feature usage > 70%
Premium feature usage > 70%
Premium feature usage > 70%
Premium feature usage > 70%
Business Metrics
Business Metrics
Business Metrics
User acquisition rate
User acquisition rate
User acquisition rate
User acquisition rate
Premium conversion rate > 15%
Premium conversion rate > 15%
Premium conversion rate > 15%
Premium conversion rate > 15%
Monthly recurring revenue growth
Monthly recurring revenue growth
Monthly recurring revenue growth
Monthly recurring revenue growth
User lifetime value
User lifetime value
User lifetime value
User lifetime value
Customer acquisition cost
Customer acquisition cost
Customer acquisition cost
Customer acquisition cost
Churn rate < 5%
Churn rate < 5%
Churn rate < 5%
Churn rate < 5%
Fitness Outcomes
Fitness Outcomes
Fitness Outcomes
Goal achievement rate > 65%
Goal achievement rate > 65%
Goal achievement rate > 65%
Goal achievement rate > 65%
Workout consistency improvement
Workout consistency improvement
Workout consistency improvement
Workout consistency improvement
Performance progression
Performance progression
Performance progression
Performance progression
User satisfaction score > 4,7/5
User satisfaction score > 4,7/5
User satisfaction score > 4,7/5
User satisfaction score > 4,7/5
Fitness milestone completion rate
Fitness milestone completion rate
Fitness milestone completion rate
Fitness milestone completion rate